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| alfa Media Solutions, Inc. Rolling Meadows, IL March 2, 2006, — alfaQuest Technologies Inc. and alfa Media Partner GmbH have established a new company called alfa Media Solutions, Inc. This new company will be in addition to the already existing organizations and will be located in Rolling Meadows, IL. alfaQuest Technologies, Inc. has established itself as a leading newspaper supplier and developer of imaging solutions with Panther imagesetters & FasTRAK CTP systems, production workflow solutions with PrintExpress/CPM (Consolidated Production Management) Unix and Windows based software. alfa Media Partner GmbH, based in Seligenstadt, Germany, has established itself as a leading provider of innovative software solutions for the publishing and media industry. German language newspapers in particular rely on solutions from alfa Media Partner. Advertising, editorial, and publishing systems for print-oriented production and on-line solutions for web-based editorial and advertising systems have contributed to alfa Media Partner's success. The new U.S. company, alfa Media Solutions, Inc., will initially concentrate on providing newspaper Internet solutions in the major areas of taking and placing advertisements via the internet, as well as presentation of daily newspapers on the Internet-all integrated under the umbrella of the innovative new alfa Media Portal. The advertising solutions bring value to the media companies by enabling a much higher level of interaction with the advertising customers. Customers can place ads in the paper and on the Internet themselves, and the media company can use the built-in CRM functionality to sell and up-sell advertising. Ad revenues are boosted significantly without increasing overheads. For on-line presentation a solution is provided that enables daily newspapers to be reproduced 1:1 on the Internet, the layout and look of the newspaper are retained. With this solution daily newspapers can now protect their brand and give their readers a satisfying reader experience using the Internet. The printed newspaper is reproduced on the Internet in all editions and with full content and can be read using a browser. With just a click of the mouse, the article or advertisement can be enlarged in a basic text view or in the original format, printed and sent by e-mail. Individual articles can also be accessed directly using a keyword search and page index. The solutions are based on alfa Media's robust and open products built on the latest Technology. alfa AdSuite Enterprise (ASE) is a totally integrated solution for advertising via print or Web. ASE contains Accounts Management, Customer Relationship Management, Price Calculations, Ad Order Taking, Ad Design and Production. ASE is fully integrated with Adobe InDesign(r) and Quark Xpress(r) on PC and Macintosh. alfa AdCounter offers interactive design, production and booking of advertisements via the Internet-by customers. In this way the customers have new ways of placing their ads. alfa AdCounter enables different business models for corporate and private customers. The customers can place any kind of ad, from the simple ad, via display ad templates to fully designed ads. alfa AdCounter also contains a workflow for integration databases of product such as homes or cars for sale by real estate agents or car dealers. By using pre-defined templates and various plausibility tests (fuzzy logic) on the data, the highest possible automation and elimination of error is guaranteed. It's one central place for managing web services, online upgrades and links to general media portals. alfa e-dition gives the one-to-one presentation of the printed newspaper on the Internet with an extended module for listening to articles via the Internet (alfa e-Voice). Fully automatic generation of web presence from planning, advertisement and editorial systems is a reality. Additional highlights include fast display thanks to the use of HTML and JPEG; linking of pages to articles and images; option to enlarge images, individual articles and ads; user-friendly and intuitive navigation tools; option to print and download files in PDF format in the office or a local printer. The first formal U.S. presentation of this new innovative set of solutions from alfa Media Solutions will be at the alfaQuest Technologies booth at the NEXPO Production Conference held in Chicago on April 1-4, 2006. For more information contact: John Lally, Senior Vice
President, Group Sales at 847-427-8800 ext. 102 alfaQuest Technologies, Inc., a member of the IPA Group of companies, designs, integrates, and supports powerful cost-efficient, newspaper workflow page processing and imaging systems for the publishing industry. The number of worldwide installations now exceeds 10,000.
For more information contact: John Lally, Senior Vice President, Group Sales |